Digital-First, Compliance-Ready – Why Modern Governance Needs a Startup Mindset

Hubins – A Smarter Way to Own Unlisted Investments

‍Hubins offers the market’s most flexible insurance wrapper for unlisted and alternative investments. With over SEK 3.5 billion in assets under management and more than 1,000 clients, Hubins provides a digital, seamless, and tax-efficient solution for owning and managing unlisted assets.

Through Hubins’ insurance structure, investors can hold unlisted assets such as private shares, bonds, direct loans, private equity, and other alternative investments in a tax-efficient manner. Instead of paying capital gains tax, a standard annual tax is applied, providing predictability and simplifying administration.

The Hubins digital platform consolidates all investments in one place, giving investors full control and a clear overview of their portfolios. At the same time, all administration is handled efficiently, reducing the operational burden and freeing up time to focus on new business opportunities instead of complex paperwork.

The solution caters to a wide range of investors—from angel investors and entrepreneurs to wealth managers, investment advisors, and family offices—enabling smooth handling of investments regardless of size.

As a digitally driven player in a highly regulated industry, Hubins understands that compliance must be seamless. Governance should be a given, but it should never become a bottleneck for growth. That’s why the company needed a solution that could ensure compliance without slowing down momentum.

The Need for a Smarter Approach to Governance

Like many fast-growing startups in regulated industries, Hubins faced increasing complexity in managing policies and compliance frameworks. Traditional governance models often rely on manual oversight, version confusion, and administrative bottlenecks—none of which fit Hubins’ agile approach tobusiness. The company needed a solution that could provide full compliance without slowing down operations.

Building a Digital-First Compliance Framework

By implementing North House’s policy management platform, Hubins established a governance structure that aligns with its digital mindset. Policy management is now centralized, version control is automated, and compliance updates run on a structured schedule without manual intervention. Leadership has full oversight without the need to micromanage processes, and governance remains a natural, integrated part of Hubins’ operational flow.

Early Wins with North House

Since integrating North House, Hubins has seen immediate benefits. Compliance processes are running smoother, with policies being updated on time without disrupting business priorities. Governance is now structured and future-proofed, giving the company confidence as it scales. The ability to manage compliance in the background ensures that Hubins can continue innovating without worrying about governance gaps or inefficiencies.

"We built Hubins to be digital-first in every way. Governance should be no exception. With North House, compliance is just another seamless process—not a separate function."
— Anna Zietek, CEO Hubins

Laying the Groundwork for Long-Term Success

Hubins has ensured that governance will never be a roadblock as the company expands.With North House providing a scalable, automated solution, the company is well-positioned to navigate increasing regulatory requirements without additional administrative overhead. Compliance is no longer something to manage—it’s simply part of how Hubins operates.

A Smarter Way to Stay Compliant

North House helps digital-first companies implement governance that works at scale.

Book a demo to here see how wecan help your organization integrate compliance seamlessly while staying agileand focused on growth.